s America’s population ages, health clubs are increasingly chasing the demographics by catering to older members – one reason the Carville family is expanding their services in Nevada County.
With its new facility at 130 Berryhill Drive in Grass Valley, the Carville family — which leases the property for Club Sierra next to Raleys in Grass Valley and owns the South Yuba Club at 555 Searls Ave. in Nevada City— aims to offer significantly expanded programs and services for families and older residents.
“We’re the oldest county in the state,” Phil Carville said. “At that age, you start to get concerned about your health. You don’t want to get injuries so you need to maintain strength and muscle tone.”
“People have expectations for good living as they age,” said Mike Carville, a co-owner of the clubs. “It’s getting less about vanity than good living. Fifty-three percent of our current membership is over 50. They want balance and flexibility and exercising for health rather than vanity.”
He said health-club trends point to the need to address customers moving from “just renting the equipment” to providing more services and programs. The trend also encompasses the desire by families and others for a social environment that promotes health.
According to research by the Population Health Management organization, “inactivity is a common risk factor among all Americans, but is particularly problematic in older adults and brings with it an increased risk of many chronic diseases and other poor health outcomes.”
A 2007 Centers for Disease Control and Prevention report showed that based on 2010 health guidelines only 39 percent of adults age 65 and older are getting the recommended amount of weekly physical activity (30 or minutes of moderate intensity activity five days per week, or 20 minutes of vigorous intensity activity three days per week).”
“Not everyone is coming for the dumbbells,” Mike Carville said. “But rather for social connection, well-being and improving their lifestyles.”
The new South Yuba Club, set to open in October, has invested $1.1 million in remodeling and expanded facilities.
“We want to offer a spectrum of services,” said Phil Carville, father of Mike and husband of Belinda, who co-own the clubs. “One of the things we don’t have in Nevada County is a facility for families and older residents. You may have that in gated communities, but this will be like an accessible country club.”
Among the amenities to be offered at the Grass Valley facility are an indoor pool that has been renovated, an outdoor lap pool, tennis courts, a kitchen for cooking classes and a children’s pool.
It will also have a snack bar in the lobby offering smoothies and healthy food, along with beer and wine. Spinning bikes will have large computer-generated scenes providing cyclists with the opportunity to virtually ride along the Hawaiian coast or through the Himalayas.
At 27,000 square feet, “it’s double the size of the South Yuba Club in Nevada City. Regardless of age or health issues, entire families can come, socialize, recreate and exercise,” Mike Carville said.
The club will also have a bocce court, BBQ facilities, saunas and a Jacuzzi.
“We want to create an environment where families and others want to visit and hang out, whether they exercise or not,” said Mike Carville.
The Carville family is also investing in improvements at the South Yuba Club in Nevada City that include new equipment, spinning bikes with heart rate and power meters, three levels of physical therapy and expanded personal training, according to Mike Carville.
The Nevada City club has also invested $170,000 in expanded individual and group training, nutrition counseling and new equipment.
“I know there is a lot of excitement about the new club, but we want Nevada City residents to know that we are also upgrading that facility,” Mike Carville said.
As for Club Sierra next to Raley’s in Grass Valley, it will turn into a 24-hour center with no programs or group events, but rather a place to use the equipment. It will be like a low-cost facility for just working out.
Brent Daggett is the architect of the new facility and Tim Brady is the project manager.
“What you’re seeing in this industry is moving from renting equipment to providing a spectrum of services,” Mike Carville said.